A new era in consumer relationships
GOAL: Produce a global awareness campaign to (re)introduce Klaviyo as the only CRM built for B2C brands.
ELEMENTS: Visual ID; website; paid media (broadcast, CTV, Las Vegas Sphere, OOH); launch event; merchandise
OUTCOMES: +2 unaided awareness in 2 months; +190% in press mentions; +100% YOY organic traffic to .com
MISSION: DISRUPT CRM
The launch :30 broadcast spot welcomed a new era for consumer brands - and the only CRM built for B2C.
