“You’re my Goto”

What do you name a brand that has long served as the “goto” for IT professionals connecting systems and people around the world. GoTo, clearly. The global, comprehensive rebrand of LogMeIn to GoTo was a multi-year transformation to modernize and simplify the growing product portfolio.

ELEMENTS: Visual and verbal ID; color; graphic elements; video; animation; sonic logo; brand architecture; product logo and identity

OUTCOMES: +9pts in aided brand awareness in 6 months; faster go to market motion; Employee “belief” / satisfaction highest ever recorded; +16 customer NPS; 60%+ organic search traffic; +400% social engagement; +6% brand consideration