After 15 years, the Grasshopper brand, deprioritized by LogMeIn yet revenue-driving, suffered from a dated design, visual inconsistency, personality disconnect, and static web presence. The brand and web experience carried significant weight in the consideration and sale process. A web evolution was required to signal vibrancy and modernity for the brand to drive micro- and small business sales against a growing competitive set.

ELEMENTS: Web; digital media

OUTCOMES: From concept to a/b test launch in 45 days; web conversion rate increase 1.5%; Modernized, competitive brand identity