HUBSPOt / INBOUND

HubSpot’s annual event, INBOUND (now UNBOUND), was a key opportunity for the company to build and inspire a global community of marketers, salespeople, business leaders, and influencers.

In 2017, led a new visual ID for the event, including new experiential elements across signage, print, digital, merchandise.

OUTCOMES: Highest NPS to date (8 years); elevated brand experience; design guidelines for faster production