APPROACH: Move beyond the ubiquitous "we're hiring" messaging with a differentiated creative platform built on a hierarchical visual framework — one brand, flexed contextually across roles, regions, and channels. Real employees across key recruiting disciplines drove the content, so prospective hires saw themselves in the work, not stock-photo aspiration.

ELEMENTS: OOH; social; display

OUTCOMES: 251% increase in new users to careers page; 93% increase in visits to the LogMeIn careers page; 53% increase in LinkedIn followers in 4 months